How to Win Hearts and Minds at the Big Event and in Everyday Interaction
People are naturally resistant to change. They’re reluctant to switch brands, to adapt to new ideas or ways of working, to abandon old allegiances or to follow a new policy. But when you know the art and science of persuasion, you can bring your audience wherever you want to take them. That’s the power of persuasion, and we’ll help you make that power yours.
Whether you’re preparing for “the big event” or seeking results in day-to-day interpersonal situations with colleagues and clients, you’ll learn how to sell your ideas by instilling trust, believability and confidence.
We’ll teach you the skills and strategies for winning over the most skeptical audiences and motivating them to take the course of action that will achieve the outcomes you need.