Using the Emotional Power of Narrative to Connect and Inspire
A story does what facts and statistics never can: it inspires and it motivates. That’s why expert storytellers are such effective communicators. They translate complex ideas into practical examples that build strong emotional connections with audiences. And in “Strategic Storytelling,” you’ll learn how to do this and much more.
You’ll learn to master the different story structures that can be used to:
- Promote the sharing and creation of knowledge
- Establish trust and rapport
- Inspire collaborative behaviors
- Influence thinking and drive action
- Get buy-in for new ideas or products
- Win over skeptical audiences
You’ll come away with a practical understanding of the many roles storytelling plays in modern organizations. You’ll know how to structure your own stories, learning how to fit the right stories to different audiences and situations. Above all, you learn how to weave emotion and personality into the fabric of your tale, to capture your audience and take them where you want them to go.