Gain the skills to keep your cool, stay on message and produce the winning sound bite that brings the right exposure.
Whether you need to set the record straight or create awareness for your business, the key to coming out on top is rigorous preparation in a convincingly realistic environment. Our coaches put you in the hot seat to prepare you for taped interviews, live broadcasts or other media events where thinking on your feet, relaxed confidence and a focused message counts. You learn by doing—on camera—by being grilled and roasted (and sometimes indulged) by our working journalists and actors who know the media business inside and out.
The benefit: you’ll walk away with your substance tested, your communication skills sharpened and your confidence soaring for the moment you’re up against experienced journalists and network-level camera crews with a prime-time agenda.
- Maintain your objective and stay on message
- Tell a powerful story that resonates
- Bridge from an interviewer’s question back to your message
- Radiate confidence and convey credibility
- Deliver highly quotable sound bites
- Handle an adversarial interview
- Turn negatives into positives
- Identify and disarm loaded questions
- Answer questions succinctly without rambling
- Regulate emotions and stay cool under pressure
Our programs can be designed to meet the needs of any type of executive or management team, intact or cross-functional work teams, or to individuals (including individual contributors) gathered from different parts of an organization.
This programs can address small groups of 10 – 25 or larger populations of up to 200 leaders of the organization, split into smaller cohorts of people, with each cohort working with one of our expert coaches. Customization around specific development and leadership needs is part of every workshop. (Can also be conducted as a 1-on-1 private coaching program.)
Depending on your needs, our programs can be delivered over the course of an intensive half-day, 1-day, 2-day or 3-day session, as well as over longer periods for spaced learning and special project work between modules.