Executive Presence

Executive Presence
Sep 5, 2014 Comments
Executive Presence
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The Art of Commanding Respect Like a CEO

McGraw-Hill 2009

An expert in coaching high-level players in the art of perception management, Harrison Monarth reveals the critical difference between CEOs and those of us who wish to be CEOs. It’s not a matter of intelligence, connections, or luck. It can be summed up in two words: executive presence.

While most of us toil in obscurity and expect great things to follow, those on the path to corporate leadership spend their time perfecting the types of leadership communication skills that generate respect and get others to share their vision. They use these skills to establish how they are perceived by others and to manage their reputation throughout the organization. In other words, these soon-tobe top players have developed the presence of an executive through careful image management—and they make sure they have the goods to back it up.

In Executive Presence, Monarth shows how you can seize control of your own career using the same skills. Inside, he explains how to:

  • Accurately “read” people and predict their behavior
  • Influence the perceptions of others
  • Persuade those of opposing views to your side
  • Create and maintain a personal “brand”
  • Manage and control your online reputation
  • Perform damage control when things go wrong

Monarth’s conclusions aren’t based solely on his keen insight and extensive experience; they’re the result of the latest scientific research in interpersonal communication and human behavior.

International Edition


Praise and Endorsements for Executive Presence

One of the great differentiators between an ‘executive’ and an ‘almost executive’ is Executive Presence. Harrison can help you get it! This book can be a key aid in helping you make it to the next level! Great coaching for anyone who is even thinking of becoming an executive!

Marshall Goldsmith
New York Times bestselling author of What Got You Here Won’t Get You There – a WSJ #1 business book
and Harold Longman Award winner for Best Business Book of the Year.

If you are seriously looking to be perceived in the light you choose, Executive Presence is the book that not only answers the question, but shows you how to apply the answers.

Kevin Hogan
Author of The Psychology of Persuasion

Harrison Monarth is a first-rate thinker who writes as clearly as he thinks.  No matter where you are on the career ladder, Executive Presence will put you a step ahead of your competition.

T. Scott Gross
Author of Positively Outrageous Service

If you want a powerful executive presence, then you need a strong personal brand.  In this compelling book, Harrison proves that controlling how you’re perceived is the path to having a successful career.  With practical advice and real-life examples, you’ll learn how to stand out, get attention and protect yourself.  Read this book before your competition does!

Dan Schawbel
Bestselling author of Me 2.0
Award winning blogger at PersonalBrandingBlog.com

Harrison Monarth’s Executive Presence is essential reading for anyone desiring to rise up out of obscurity in our corporate existence. From the moment we step into our offices, and all the day long until sleep mercifully shuts our cares away, we are immersed in combat. Either we will wreak our will—prevail—or we will fail. Mr. Monarth writes with clarity and zest. He is in full command of his materials. Not only does he never permit psycho-sociological claptrap to clutter his prose; he transcends it, keeping his thinking bright and clear. Among his several major theses—all useful—is his paramount contention about “social intelligence”. Our relations with subordinates, peers, and superiors in the corporate battleground are critically a matter of perception—our own, about the impact that our arguments per se may be having on other people, but also of the instant judgments that are being formed about us on an irrelevant personal basis. Sun Tzu could not have put the terms of engagement more subtly.  We must understand our vulnerability. We are neither superior to the impact of our personalities nor independent of how they may be perceived. The battle is won or lost not so much because of the cogency of our position but often because of the chords that our manner of speaking, dress, deportment, attitude strike on the sympathies of others. Social intelligence is the critical factor in any contest of wills. I am grateful to Mr. Monarth for his wisdom.

Reid Buckley
Author of Strictly Speaking and An American Family: The Buckleys

It is not enough, by far, to be good – even great at what you do anymore. To truly get noticed and ascend to leadership in business and the corporate environment, a unique mix of self-promotion, social skills and empathy is required to get to the top spot.  Harrison Monarth delivers the tools to get you there in his new book Executive Presence. This dynamic book can help anyone who wants to become more successful in their profession.

Debbie Allen
Bestselling Author of Confessions of Shameless Self Promoters

It’s critically important for senior executives–people from all ranks, really–to be inclusive in their communication, to show empathy and listen to colleagues and peers with intent. Harrison’s thinking on social intelligence and his ability to provide executives with a step-by-step guide to succeed in interpersonal relations on the corporate battlefield is a testament to his own mastery of the topic. Executive Presence is a must-have for the modern executive’s reading list.

Brian Murphy, Ph.D.
Chairman & CEO
PrimeStar Solar Inc.

Most people know that to move up in your career, you need to have self-awareness and the ability to manage the perceptions of those whose opinions count. Most people don’t know how to do this. Executive Presence is your comprehensive guide to help you become more proficient at self-marketing and the art of ethical persuasion to achieve your personal and professional goals.

Larina Kase, PsyD, MBA
Author of The Confident Leader: How the Most Successful People Go from Effective to Exceptional
Coauthor of The New York Times bestseller The Confident Speaker

Executive Presence – The Art of Commanding Respect Like a CEO is the first major work to utilize a genuinely rhetorical approach to the study of persuasion.  So much is written about what should be persuasive; this work properly focuses on what will be persuasive. Harrison Monarth is one of the very few writers to recognize that all persuasion originates in the persuader’s choices and that “spin” is involved in all persuasion, not just misleading persuasion.  He also recognizes the crucial element of persuader’s choices as to what is the topic and the meaning argued for as well as its ethical implications.

Richard E. Vatz, Ph.D.
Towson Distinguished Professor
Professor, MCOM/COMM; University Senate; Towson University
Thomas Szasz Civil Liberties Award
Associate Psychology Editor, USA Today Magazine
Editor, Current Psychology

Harrison has been a valuable contributor to our magazine, shining an illuminating light onto the world of learning and development for our readers. This book promises to be as entertaining, relevant, well-written and – most importantly – as instructive as his column and I’ll be studying the communication and influencing techniques he outlines in it closely.

Elizabeth Eyre
Content publisher, Training Journal

Effective presence is as elusive as fine art. Harrison Monarth has captured it in Executive Presence.

David Watterson, Jr. Ph.D.
Executive and Leadership Consultant

Watterson and Associates

On the corporate battlefield a true leader’s success is based upon their ability to communicate effectively, persuade others to follow a goal and execute it.  This leads to success for all.  When the stakes are high, you’re well advised to read this book first

Scott A. Gaines
Vice President
Hertz Corporation

Executive Presence shows us that there is an art to communication and a recipe for successful personal branding. Harrison shares this with us step by step, all the while honing our social intelligence  and raising our social IQ. This is a must-have for the modern executive’s reading list.

Roy S. Ritenour
Vice President
Hertz Corporation

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